Campaign Production
Guardian of Brand and Visual Identity — Shiseido & Clé de Peau Beauté
Oversaw visual asset production for Fragrance, Skincare, and Make-up campaigns, ensuring coherence with the brand’s artistic direction and identity while meeting internal teams’ needs.
Led end-to-end production from brief to delivery. Supervised external partners and creative agencies, including Art Directors, Designers, and post-production teams, ensuring flawless execution and high-quality deliverables.
Global Coordination & Visual Development
Developed and adapted campaign visuals and assets across all touchpoints (DOOH, OOH, digital, POS, press,TV, cinema).
Ensured visual consistency by producing and maintaining graphic guidelines aligned with the Art Direction
Responsible for translations and regional variations while ensuring compliance with brand standards and alignment with local codes and practices. Managing international rights and usage of visual assets by region
Technical Validation & Print Calibration
Validated creative assets and coordinated the creation, production, and printing of press pages for publications such as Vogue, Elle, and Vanity Fair, overseeing the production and distribution of over 500,000 copies across Europe.
Supervised printers and ensured technical quality control of images, including color management, proofs, and execution file checks.
Lina Oc. 