BRAND & PACKAGING DESIGN
Freelance Brand & Packaging Designer — Okhamaré.
In close collaboration with the CEO, development of packaging design and label creation to ensure a coherent visual universe aligned with the natural identity of the cosmetics brand, rooted in African botanicals.
Designed and crafted product labels across multiple categories, including skincare, infusions, serums, and body care.
Developed a cohesive label system aligned with the brand’s natural and botanical identity.
Collaborated with international packaging suppliers on packaging and material selection, ensuring coherence with the label design direction
Creative Development & Production
Development of designs in relation to existing packaging constraints (bottle shapes, materials, and colors), ensuring a balance between creative intent and product readability
The creative direction is inspired by African patterns, tones, and natural elements, aiming to enrich the brand universe while remaining true to its identity.
Coordinated with printers throughout the process, supervising print production, including colour proofs and pre-press approvals, to ensure execution quality with approved designs.
Translating designs into contextual mock-ups to reinforce the brand universe and ensure visual consistency across applications.
Final Outcomes
The project resulted in a cohesive and refined visual identity across all product ranges, strengthening Okhamaré’s natural and botanical positioning through a consistent label system and packaging design, ensuring clarity, elegance, and recognisability across the entire collection.
Lina Oc. 