Art Direction & Production
Art Director — La Sultane de Saba
40-minute brand film created for La Sultane de Saba to showcase its signature massage protocol, sensory universe, and premium aesthetic, while training spa practitioners.
As Art Director at Buroprivé, a creative agency, led the visual team and oversaw the artistic direction, shaping the film’s visual identity and narrative.
Creative Vision & Visual Narrative
The creative direction is built around themes of escape, sensuality, femininity, and ancestral heritage, selected to enhance both the film and the brand universe.
Film Direction & Execution
Supervision of the shoot, leading the video team while applying the established artistic direction.
Warm, intimate lighting was used in collaboration with the Director of Photography to enhance La Sultane de Saba’s sensory universe, textures, and signature color palette.
Teaser & Final Outcome
Supervision of post-production, guiding the selection of images, editing, and color grading decisions to ensure consistency with the established artistic direction and the brand’s aesthetic standards.
The film is now used as a training tool for spa practitioners, and this project has enabled the creative agency BuroPrivé to secure additional image and creative assignments with La Sultane de Saba.
Lina Oc. 